Cosmetics Design USA Spotlights RobeCurls' Heatless Curling Headband as a Trendsetter in Air Styling

Opening: NEW YORK, NY – September 4, 2024 — RobeCurls, the creator of the innovative heatless curling headband, has been featured in an article by Cosmetics Design USA. The article, titled "CPNA 2024: Viral heatless curler founder discusses air styling and emerging hair care trends," was written by Cassandra Stern and published on September 4, 2024. In the article, Cosmetics Design USA interviews Emily Kenison, founder and inventor of the RobeCurls heatless curling headband, who shares her insights into the growing demand for heat-free styling solutions that promote hair health. The full article can be accessed here.

Kenison reflects on RobeCurls’ growth, from its viral debut on TikTok to its recent launch in Target stores nationwide. "Launching into Target was a critical milestone for us, enabling more consumers to experience our product," Kenison shared, underscoring the brand's mission to offer accessible and affordable styling solutions. This expansion has allowed a wider audience to experience the benefits of RobeCurls’ heatless curling headband, designed to provide a damage-free styling option.

Kenison also highlighted how RobeCurls aligns with a rising trend in the hair care industry: air styling, an approach focused on avoiding heat to maintain hair health. "As consumers become more aware of the long-term damage heat styling can cause, they are increasingly turning to alternatives like air styling to maintain healthy hair," she explained. The article notes that RobeCurls’ innovative approach and strong social media presence mirror the industry’s shift toward simplicity, wellness, and customization, positioning the brand to meet evolving consumer demands.

As RobeCurls continues to expand, the brand remains dedicated to responding to consumer needs and developing innovative, health-conscious hair care solutions. Kenison shared that RobeCurls is exploring new ways to personalize styling options, keeping its commitment to hair health at the forefront.