RobeCurls Founder Emily Kenison Shares Collaboration Insights in BlogHer's Business Playbook

NEW YORK, NY – September 3, 2024 — RobeCurls, the innovative creator of the viral heatless curling headband, has been featured on BlogHer's latest article, “Make Collaboration Your Superpower with these Playbooks for Win-Win Partnerships” written by Brooke Bohinc. Published on September 3, 2024, the article explores the power of partnerships and features insights from 25 female leaders, including Emily Kenison, Founder and Inventor of RobeCurls. Read the full article here.

Kenison discusses her approach to partnerships, emphasizing the importance of aligning with brands that share values and bring something unique to the table. “We love working with brands that are excited to connect genuinely with their community, help make the world a better place, and build on authenticity,” said Kenison. These values are at the core of RobeCurls’ success in creating meaningful collaborations, which have significantly elevated the brand’s presence.

One key collaboration highlighted in the article was RobeCurls' participation in TikTok’s #BamaRush event. Kenison shared how the brand joined forces with other companies like WinkyLux and Bubble Skincare to engage with the TikTok community by setting up a gifting suite for the girls participating in rush week at the University of Alabama. “This grassroots approach boosted our visibility. But the best part? Forming genuine connections with the girls, emotionally supporting them through the ups and downs of rush, and building a loyal community that now loves our brands, and us them, even more,” Kenison reflected.

RobeCurls continues to lead the way in the beauty industry with its innovative heatless curling headband, gaining recognition for its unique approach to hair styling and its dedication to fostering authentic, value-driven partnerships. As the brand grows, collaborations like those highlighted in BlogHer's article remain essential to its mission of building strong community connections and delivering high-quality, damage-free styling solutions. With a focus on creativity and shared values, RobeCurls is set to continue its success in both business and beauty.