Sara Blakely Spotlights RobeCurls’ Heatless Curling Headband in a Full-Circle Moment

NEW YORK, NY – March 20, 2025 - What started as an inspiring and heartfelt conversation between two entrepreneurs turned into an unforgettable moment for RobeCurls. In a recent Instagram reel, Spanx founder Sara Blakely highlighted RobeCurls’ heatless curling headband and the journey of its creator, Emily Kenison, in a way that resonated with audiences far and wide.

The video opened with Blakely and Kenison reminiscing about a banner Emily made in 2019, asking Sara to mentor her. From there, Sara reflected on Emily’s first invention, Straplets, before celebrating her latest innovation, the RobeCurls heatless curling headband. She admired how effortlessly curled Emily’s hair looked, while Emily shared, “The curls last five times longer than a curling iron, and it’s completely heatless!”

Beyond the product, the moment was deeply personal for Kenison. She shared how Blakely’s speech in 2019 was “everything” to her—transformative and inspiring in ways she couldn’t fully put into words. “I just can’t thank Sara enough,” Kenison expressed. “Her words back then shaped so much of my journey, and to be here now, sharing this with her, feels surreal.”

The overwhelming response has reinforced the power of community, innovation, and the right kind of exposure. “That day proved that every curlfriend, every share, and every bit of support makes a difference,” Kenison added. RobeCurls extends a heartfelt thank you to Sara Blakely and everyone who continues to be part of this journey.