RobeCurls Founder Emily Kenison Shines in NYU Law’s Alumna Spotlight

NEW YORK, NY – December 2024 - RobeCurls, the innovative brand behind the Original Heatless Curling Headband, has been featured in a recent article by NYU Law, highlighting the entrepreneurial journey of its founder, Emily Kenison. The article, titled "Featured Alumna: Emily Kenison ’14, Founder and Inventor, RobeCurls," shares the inspiring story of how Kenison, leveraging her legal expertise from NYU, built RobeCurls into a seven-figure business, offering a groundbreaking solution for damage-free, heatless curls. You can read the full article here.

The article explores Kenison’s path from law school to launching RobeCurls, an award-winning brand recognized in top outlets like Glamour, BuzzFeed, and The Today Show. Kenison reflects on how her education at NYU Law, especially in intellectual property law, gave her the foundation to invent category-defining products that challenge industry standards. "I never imagined my legal background would lead me to create a product that would change the beauty industry," said Emily Kenison. "My time at NYU Law was transformative, and the skills I gained there—critical thinking, strategic planning, and a deep understanding of intellectual property—were crucial to my success as an entrepreneur."

Kenison also shared valuable insights into entrepreneurship, including the importance of embracing curiosity, taking risks, and using one’s legal training to navigate challenges. "Start-ups are full of ambiguity, and my legal training helped me tackle complex issues, whether it was negotiating with retailers or combating counterfeits," she explained.